In the age of technology and social media there is truly only one person upon whom you can trust for a strong career: yourself. It has come to the point of independence in the workforce today, especially with kids coming out of college and the level of debt to be paid back in relation to the salaries they will be able to achieve anytime soon.

Basically, there is the ability for every professional to take on their own “gig” in the business world. We all have the potential to find our individual role in our desired market, especially with the option to follow our dreams with the specific steps and guidelines we have to follow. This is something that college students should be able to learn while in school today. The ability to advance in a career that is an independent “gig” and building a life of their own.

So, where is the best place to go from there? That is a difficult question to answer. There are a number of options to consider when it relates to following your dreams and having as much a full and complete personal and family life as you do a career and work life.

The question arises, do we all have the potential for self-employment? No matter the manner of employment, whether it is consulting or entrepreneurship, contracting or more, there is plenty to expect of yourself. From my perspective at least, there are plenty of opportunities for individuals to follow their own dreams and goals in the workforce, rather than settling into a cubicle and desk chair immediately out of college.

Especially with the changing digital world, whether there is work in technology or increased use of technology, as well as the elevated role of digital marketing and communications in business. The business world has changed so much in such a short period of time… this question exists with all of us looking for the greatest potential and the best business available for our skills. Could the answer be “my business”?